Friday, February 22, 2008

Worldwise - Mexico Holidays

Mexico Holidays & Packages

Mexico the country with its turbulent history encompasses fantastic legends and lore. Its culture with its Spanish connection has its own indigenous appeal. That appeal has infiltrated into its art, design and architecture.

From museums and opera houses to tranquil beach resorts, travellers in Mexico will definitely not ask for anything more. Over 500 festivals and holidays are celebrated annually throughout Mexico City and nearby towns showcasing deep historical ancestry.

Mexico is one of the most admired tourist spots. The first name that comes in mind is Riviera Maya, Mexico. Due to its lush jungle, landscape, shoreline and history, Riviera Maya has a variety of attractions to entice travellers. Playa del Carmen, a major town in the region and runs along the beach offering tourists prominent hotels, it also provides the shoppers an array of colourful local handicrafts to meet the latest trends in European fashions. Next comes the Yucatán Peninsula, an archeological goldmine, situated on the Gulf of Mexico's southern shore. It was the center of Mayan civilization throughout their rule.

The beach resorts outside the capital city is one of the places that people who travel to Mexico will surely enjoy. The beach destination is also regarded as the most accepted option for a romantic honeymoon getaway. Acapulco is one of the popular tourist spots where you can enjoy fishing as well as water sports. Acapulco is also noted for its hotels, casinos and beach resorts. Mazatlan is also an admired tourist destination, a place where pre-Lenten carnivals and fishing tournaments take place. One can also find in Mazatlan an observatory and one of the tallest lighthouses in the world. Other beaches that travellers in Mexico should not miss are the Cancun Island, the Puerto Vallarta and the Los Cabos. Mexico is one of the most important museum destinations in the world.

Museums that travellers in Mexico should visit are the National Museum of Anthropology, Museum of National History, Snail Museum, Technology Museum and the Museum of Modern Art. Children will also enjoy the Mexico City Zoo and the Papalote, a children's interactive museum. Travelling to Mexico will not be complete without visiting the Basilica de Guadalupe, the Metropolitan Cathedral, and the Chapultepec Castle. The monuments abound in the Paseo de la Reforma are Angel of the Independence (the symbol of the country's national identity), Cuauhtemoc Memorial and the Diana Cazadora (the statue of Diana the Huntress). The Zona Rosa or the Pink Zone is an ideal shopping paradise covering boutique squares, shops and hotels. The Alameda Park is also a shopping district, which borders the Palace of Fine Arts. Travellers can find the Pyramid of the Sun and Moon in Teotihuacan that face each other, providing a great view of the surrounding regions from the top.

Mexico is one of the most popular vacation destinations of North America. Winter is the best time for a tour to Mexico, as majority of Mexico is positioned in the tropics, making weather somewhat reliable and the months of July and August inevitably avoidable, when temperatures may not drop below 90F at night. Great waves, sea caves and the closeness of many interesting locales strengthens the lure of this western peninsula.

For details on the Travel Holidays visit www.worldwiseholidays.co.uk.

About The Author
Maria Thomas was the pen name for Roberta Worrick who lived for 20 years in African countries, having first arrived as a Peach Corps volunteer in 1971. from Her stories appeared in Redbook, Story and The New Yorker. She was a Wallace E. Stegner Fellow and received an Overseas Press Club's commendation for reportage in Harper's.
sally@worldwiseholidays.co.uk

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Friday, September 07, 2007

Validated Presence for Museums


'Some of the most important people to your future don't understand the value of what you are doing.' --- Richard West, "American's Museums – Building Community"

Your museum needs validated presence with multiple individuals and groups to effectively carry out its mission, build and maintain audience and manage donor development.

* For presence, your museum (or other heritage tourism site) requires branding—a distinct and compelling identity impacting everything from image to programs and services—that allows it to position itself to appeal to prospective visitors and to differentiate itself from other local and regional venues.

* For this presence to be validated, your organization must simultaneously earn and maintain the respect of tourists, tourist/visitor bureaus and associations, educational institutions, governmental agencies, foundations, museums, and historical societies.

You must tell a consistent story through your name, site design, exhibit interpretation style and focus, events and activities, visitor guidebooks and brochures, web site, and advertising and public relations materials. While style and focus will change somewhat to meet the demands of audiences/formats, this consistent story must also be maintained in monographs, white papers, grant applications and other requests, and archival resources.

Your organization's ability to create a validated presence with individual groups and stakeholders impacts its success with other groups and stakeholders. That is, the advertising done to attract tourists and local visitors influences foundation responses to grant requests; web site content focusing on historical information and restoration goals influences the collegial approval of professionals at other museums and museum associations. Everything relating to branding evolves, builds on itself, and has multiple non-linear effects on all stakeholders.

If you have validated presence, everyone who should know who you are does know who you are, and they believe you are presenting a quality museum experience.

About The Author
Malcolm R. Campbell is the author of The Sun Singer, a quest/adventure novel available from major on-line booksellers, fine bookstores and the author's web site at: http://www.campbelleditorial.com/sunsinger.html

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